Overview
I’m a multidisciplinary designer and entrepreneur with a strong foundation in creative design and deep expertise in user experience, design systems, and digital development. My career has spanned graphic design, branding, and visual storytelling as well as UX/UI design, 3D, and building scalable design standards. I thrive at the intersection of design and technology—whether it’s shaping a compelling visual identity, building a design system that unifies experiences across platforms, or collaborating with cross-functional teams to deliver solutions that are both elegant and effective.
In addition to traditional design skills, I bring hands-on technical knowledge in web development, WordPress, and 3D/interactive media, along with emerging AI-assisted design practices that accelerate ideation and innovation. This blend of creativity, strategy, and execution allows me to bridge disciplines and deliver experiences that are not only visually engaging but also user-centered, efficient, and aligned with business goals.
Core Strengths
- Creative Design – Graphics, typography, logos, iconography, illustration and brand storytelling
- UI/UX Design – Wireframing, prototyping, mobile-first responsive design, usability testing, and accessibility
- Design Systems & Standards – Style guides, reusable frameworks, and scalable design processes that drive consistency and efficiency
- AI-Assisted Creativity – Prompting, ideation, and prototyping using MidJourney, ChatGPT, and emerging design AI tools
- 3D & Interactive – Modeling, visualization, rendering, and immersive VR/AR experiences (Unity & Unreal)
- Technical Development – Web technologies (HTML, CSS, JavaScript, PHP) and CMS platforms (WordPress theme & plugin development)
- Collaboration & Leadership – Partnering across teams, mentoring designers, and aligning creative execution with business goals
Rockel Design LLC
Co-Founder & Principal Designer/Developer
May 2002 – Present
Role Highlights:
- Led the design and development of advanced websites and digital platforms, delivering clean, modern solutions tailored to client needs.
- Produced high-impact design assets such as feature graphics, calls-to-action, icons, custom UI components, and animations to enhance usability and brand presence.
- Created UX deliverables including wireframes, prototypes, information architecture, and style guides to streamline design-to-development handoff.
- Conducted user research and usability testing to validate design decisions and ensure user-centered outcomes.
- Collaborated closely with external design teams, agencies, and business owners, aligning creative direction with brand strategy and business goals.
- Designed and implemented scalable frameworks, templates, and custom plugins that improved efficiency and reusability across multiple projects.
- Balanced strategic consulting and hands-on execution, managing budgets, timelines, and client relationships while producing high-quality deliverables.
- Explored emerging technologies (VR/AR, interactive 3D, AI-assisted design tools) to expand client offerings and push creative innovation.
ContentRobot LLC
Co-founder and Chief Engineer of Design, Ideas and Technology
February 2006 – October 2018
Role Highlights:
- Built one of the first web agencies to specialize in leveraging WordPress and blogging to create low-cost, content-rich, and easily maintained web presences, designing and developing custom themes and plugins tailored to client goals.
- Pioneered innovative services such as BlogOnCloud9, WeFixWP, BlogDroid, and other WordPress utilities, which positioned ContentRobot as a recognized leader in the emerging WordPress ecosystem and opened new revenue opportunities.
- Created distinctive design assets—feature graphics, calls-to-action, icons, custom interface components, and thoughtful animations—while also developing and maintaining style guides to ensure cohesive brand experiences.
- Managed end-to-end client projects, including scoping, budgeting, timelines, and cross-functional communication with developers, designers, and business owners.
- Represented ContentRobot at industry events and WordCamps, speaking on design and development practices and building brand visibility.
Milestones:
- ContentRobot’s BlogDroid service acquired by Pagely July 2013
- ContentRobot launches BlogDroid service November 2012
- ContentRobot launches BlogOnCloud9 service March 2010
- ContentRobot launches WeFixWP service September 2008
- ContentRobot creates “iWPhone” the first iPhone theme and plugin for WordPress July 2007
- ContentRobot creates the first WordPress plugin for Google Website Optimizer March 2007
- MacVroom wrote the article “10 Tips for a Successful Install” in the October 2005 issue of MacFormat magazine (#160)
- MacVroom.com mentioned in the September 2005 issue of MacWorld magazine – “Hot Mods” article on Mac mini auto installs
- MacVroom.com web site mentioned in June 2005 issue of Popular Science Magazine
Books:
- Book forward by ContentRobot – “The Secret Power of Blogging” by Bruce C. Brown
- ContentRobot mentioned in “The WordPress Bible” by Aaron Brazell
- ContentRobot mentioned in “How to Make, Market and Sell Ebooks – All for Free” by Jason Matthews
- ContentRobot mentioned in “Internet Marketing From The Real Experts” by Shawn Collins
- ContentRobot mentioned in “The WordPress 2.7 Cookbook” by Jean-Baptiste Jung
- ContentRobot mentioned in “The $7.95 Marketing Plan” by Jim Kukral
- ContentRobot mentioned in “Always Be Testing” by Bryan Eisenberg
Speaking Engagements:
- WordPress Happiness Bar Participants – WordCamp NYC 2012
- WordPress Genius Bar Participants – WordCamp Boston 2010
- WordPress Genius Bar Participants – WordCamp New York 2009
- WordPress Genius Bar Participants – WordCamp Las Vegas 2009
- WordPress Experts Roundtable Discussion – Affiliate Summit West 2008
Lead Digital Designer
Timex Corporation
May 1992 – February 2006
Role Highlights:
- Directed the design and development of digital interfaces, interactive experiences, and online campaigns that expanded Timex’s brand presence globally.
- Designed websites, e-commerce platforms, and interactive Flash prototypes, helping Timex establish its first online storefront and digital marketing presence.
- Produced 3D models, visualizations, and product renderings for marketing, advertising, and early digital simulations.
- Created icons, graphics, and interface elements that translated Timex’s brand identity into digital platforms.
- Partnered with internal departments and external vendors to ensure consistent creative direction across print, packaging, and digital initiatives.
- Mentored junior designers and provided creative direction on multi-disciplinary projects spanning industrial design, marketing, and engineering.
- Achieved recognition for pioneering digital work, including award-winning projects featured in design case studies and national publications.
Milestones:
- Timex.com Gift Guide voted Macromedia Site of the Day 2/15/05
- Timex i-Control Ring Set Demo featured on Macromedia’s Director Showcase
- Timex.com web site featured in the book CyberShops by Claudia Gerdes and Jutta Nachtwey, September 2000
- Timex.com voted Macromedia Site of the Day 5/22/00
- Launched Timex.com, one of the first corporate website to offer direct to consumer e-commerce
- Designed the front cover image for Computer Graphics World Magazine article, December 1997 “Picture Perfect CAD”
- Wrote the Computer Graphics World Magazine article, May 1995 “Modelshop: Designing a Highly Detailed Watch”
- Timex 3d modeling was featured in the Alias|Wavefront case study – “How Alias keeps Timex ticking”
- Timex watch images appeared on the Alias Studio v3.2 3d-cd, Studio v5 & v6 software packaging
- Timex watch animations appeared on 1993 & 1994 Alias Studio customer demo reel
Johnson & Johnson
3d Modeling Specialist
March 1992 – May 1992
Responsibilities:
- 3D Modeling (Alias Studio)
- 3D data translation and optimization
Bucks County Community College
Electronic Imaging Lab Coordinator
September 1988 – May 1992
Responsibilities:
- Lab management (Electronic Imaging, CAD and DTP)
- System administrator (Mac, SGI and PC)
- Training for college faculty, staff, and students
- Vendor interfacing for new hardware, software and support
- Managed student workers
- Produced in-house design and animation projects
- Documented computer system procedures
Education
Bucks County Community College
1987-1992
Major – Electronic Imaging
Focus – Electronic Art & Design, Desktop Publishing, Multi-Media, 3d Modeling, Industrial Design & Animation