Designer + Developer + Builder + Technologist
Rockel Design LLC

May 2002 – Present

Design & Development Specialties:

  • Web & App Design (UX/UI design, Photoshop/Sketch/XD wireframes and comps)
  • Web Development (HTML, CSS, PHP, JavaScript, WordPress)
  • Creative Design (illustrations, graphics, typography, logos and icons)
  • Wearable UI Design (icons, fonts, screens)
  • 3D Modeling (Alias Studio, SketchUp)
  • VR/XR/AR Design and Development (Maya, Unity, Substance)

Co-founder and Chief Engineer of Design, Ideas and Technology
ContentRobot LLC

February 2006 – October 2018

Design & Development Specialties:

  • WordPress design and development (theme design and coding, widget and plugin development, mobile design)
  • WordPress plugin expertise (Pods, Gravity Forms, Restrict Content Pro, FacetWP, Slider Revolution, Woo Commerce)
  • WordPress CMS (software setup and configuration, plugin selection, external service integration)
  • Creative Design (visual wire framing, Photoshop/Sketch comps, logo and graphic design)
  • Web development technologies (HTML, CSS, PHP, JavaScript, AJAX, JQuery)
  • Responsive design tools and technologies (Foundation, Bootstrap, Pure.css, media queries, Restive.JS, SAAS)
  • Visual design tools (Webflow, Squarespaces, Wix, Webydo)
  • App Prototyping tools (Pixate, Adobe XD, InVision, Principle, Flinto, Framer)
  • iPhone/Android design and development
  • LAMP-based development (Linux, Apache, MySQL, PHP, server setup, security, performance optimization)

Management Responsibilities:

  • Project management and reporting
  • Budgeting and bookkeeping
  • Software, SAAS and technology research and selection
  • Client support and troubleshooting
  • Management of outside designers, developers and sub-contractors


  • ContentRobot's BlogDroid service acquired by Pagely July 2013
  • ContentRobot launches BlogDroid service November 2012
  • ContentRobot launches BlogOnCloud9 service March 2010
  • ContentRobot launches WeFixWP service September 2008
  • ContentRobot creates "iWPhone" the first iPhone theme and plugin for WordPress July 2007
  • ContentRobot creates the first WordPress plugin for Google Website Optimizer March 2007
  • MacVroom wrote the article “10 Tips for a Successful Install” in the October 2005 issue of MacFormat magazine (#160)
  • MacVroom.com mentioned in the September 2005 issue of MacWorld magazine - “Hot Mods” article on Mac mini auto installs
  • MacVroom.com web site mentioned in June 2005 issue of Popular Science Magazine


  • Book forward by ContentRobot - "The Secret Power of Blogging" by Bruce C. Brown
  • ContentRobot mentioned in "The WordPress Bible" by Aaron Brazell
  • ContentRobot mentioned in "How to Make, Market and Sell Ebooks - All for Free" by Jason Matthews
  • ContentRobot mentioned in "Internet Marketing From The Real Experts" by Shawn Collins
  • ContentRobot mentioned in "The WordPress 2.7 Cookbook" by Jean-Baptiste Jung
  • ContentRobot mentioned in "The $7.95 Marketing Plan" by Jim Kukral
  • ContentRobot mentioned in "Always Be Testing" by Bryan Eisenberg

Speaking Engagements:

  • WordPress Happiness Bar Participants – WordCamp NYC 2012
  • WordPress Genius Bar Participants – WordCamp Boston 2010
  • WordPress Genius Bar Participants – WordCamp New York 2009
  • WordPress Genius Bar Participants – WordCamp Las Vegas 2009
  • WordPress Experts Roundtable Discussion – Affiliate Summit West 2008

Lead Digital Designer
Timex Corporation

May 1992 – February 2006

Design & Development Specialties:

  • 3D Modeling (Alias Studio) and data transfer (Alias, Camax, and Unigraphics)
  • Web design and development (Photoshop comps, layout, HTML, CSS, and JavaScript)
  • Creative Design (illustrations, graphics, typography, logos and icons)
  • Software interface design
  • Interactive Flash and Shockwave simulations
  • 360 degree QTVR images, web videos and web banners

Management Responsibilities:

  • Manage design initiatives with various business departments
  • Supervise designers, developers and sub-contractors
  • Project management and reporting
  • Mac, SGI and PC (hardware and software) technical support and training
  • Software, hardware and technology research and selection
  • Hardware and software budgeting


  • Timex.com Gift Guide voted Macromedia Site of the Day 2/15/05
  • Timex i-Control Ring Set Demo featured on Macromedia's Director Showcase
  • Timex.com web site featured in the book CyberShops by Claudia Gerdes and Jutta Nachtwey, September 2000
  • Timex.com voted Macromedia Site of the Day 5/22/00
  • Launched Timex.com, one of the first corporate website to offer direct to consumer e-commerce
  • Designed the front cover image for Computer Graphics World Magazine article, December 1997 "Picture Perfect CAD"
  • Wrote the Computer Graphics World Magazine article, May 1995 "Modelshop: Designing a Highly Detailed Watch"
  • Timex 3d modeling was featured in the Alias|Wavefront case study - "How Alias keeps Timex ticking"
  • Timex watch images appeared on the Alias Studio v3.2 3d-cd, Studio v5 & v6 software packaging
  • Timex watch animations appeared on 1993 & 1994 Alias Studio customer demo reel

3d Modeling Specialist
Johnson & Johnson

March 1992 - May 1992


  • 3D Modeling (Alias Studio)
  • 3D data translation and optimization

Electronic Imaging Lab Coordinator
Bucks County Community College

September 1988 - May 1992


  • Lab management (Electronic Imaging, CAD and DTP)
  • System administrator (Mac, SGI and PC)
  • Training for college faculty, staff, and students
  • Vendor interfacing for new hardware, software and support
  • Managed student workers
  • Produced in-house design and animation projects
  • Documented computer system procedures

Bucks County Community College


Major - Electronic Imaging
Focus - Electronic Art & Design, Desktop Publishing, Multi-Media, 3d Modeling, Industrial Design & Animation


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